Google Ads and Local Service Ads for Mold Remediation Companies
Mold clicks are expensive, and many of the people clicking cannot hire you: renters, DIY cleaners, people who need a plumber first. Paid search for mold works when the targeting, the ad and the landing page keep those callers out.
Free Mold Call & Scope Audit
We test-call your company, read your Google profile and call sources, and trace how a caller becomes a signed remediation job. 30-minute review call.
Why it matters
Filter first, then scale
A Richmond, VA mold client reached 128% of its agreed lead goal on a brand-new website, and only five leads were flagged as bad over the whole campaign. Most of that came from what the ads excluded: services the company did not offer, and renters who could not authorize work.
We build negatives from the services you do not sell, write ads for owners, and send each ad to a page that matches it. Where Local Service Ads are available for your category and area, we run them too, together with call answering, because missed LSA calls cost you position.
Measured in signed jobs
Every call and form is tracked, reviewed with you, and matched to jobs, so you see what a signed job costs, not just a click.
What's included
- Keyword, competitor and negative-keyword research
- Ads written for owners and decision-makers
- Landing pages built for each ad group, including testing-only and remediation-only versions
- Local Service Ads setup and lead disputes where available
- Weekly lead review with you
- Cost per lead and per signed job, reported monthly
How it works
From kickoff to booked jobs
- 1
Research
Keywords, competitors, and the services and callers to exclude.
- 2
Build
Campaigns, matching landing pages and call tracking.
- 3
Review leads
Weekly: good, bad and why, and the targeting tightened each time.
- 4
Report
Cost per lead and per signed job, by month.
Fit
Who this is for, and who it isn't
A good fit
- Companies that need calls in weeks, not months
- Teams that can answer or call back within minutes
- Owners willing to review leads with us weekly at first
Not a fit
- Companies that cannot answer during business hours
- Anyone who wants ads that promise health outcomes
FAQ
Google Ads & LSA questions
How much does Google Ads management cost?
Management is part of the Growth plan, quoted after the free audit. Ad spend is paid to Google from your own account.
Are Local Service Ads available for mold remediation?
It depends on your category and area, and Google changes availability. We check for your market during the audit.
Can you keep renters out?
Not completely, and renters were the hardest group to filter in our Richmond campaign. Ad wording, landing pages and weekly lead reviews cut them down a lot.
Related: Mold remediation SEO · Google Business Profile · Call tracking & answering
Find out how many mold jobs stall between the call and the contract.
The audit is free, takes 30 minutes of your time, and you keep the findings whether or not we work together.